Every party needs a center

One cube in your hands and the party has a new center.

70+ games, apps and widgets

From indie studios to global franchises. There’s always something new to play.

Life around the cube

Ambient mode. Always on

Widgets. Always useful.

Part display, part presence.

Choose your WOWCube

For the person who has everything except this

The world’s first brain gym in a cube

iPads keep kids quiet. WOWCube keeps them sharp.

WOWCube isn’t just something you stare at — it’s something you solve. With every move, kids and adults boost memory, focus, and spatial thinking — across all six sides.

  • WOWCube running Space Invaders

    Improves fine motor skills

  • WOWCube running the Rubik’s Cube game

    Boosts memory and mental agility

  • WOWCube running a pipes puzzle

    Builds spatial thinking

No other device trains the brain like this

Because no other device plays like this

In partnership with

WOWCube parent dashboard on a tablet, with a STEM.org Authenticated badge

Scientifically proven cognitive benefits — at every age

Rubik’s Cube isn’t just iconic — it’s a brain-boosting tool backed by research

Builds logic and spatial thinking

Boy twisting a WOWCube
WOWCube running Space Invaders
Man solving a pipes puzzle on WOWCube

Supports hand and brain coordination

Two people playing with WOWCubes

Improves focus and reaction time

Keeps your mind active and sharp

Woman playing with a WOWCube

Everything Rubik’s does
— WOWCube does

10× Better

Create. Build. Share.

Track your brain growth

Track your brain growth

Logic. Spatial thinking. Motor skills. Reaction time. Focus.
See your progress every session.

Create from your phone

Create from your phone

Make photo frames, panoramas, and
widgets — no coding needed

Open SDK. Real DevKit.

Open SDK. Real DevKit.

Build your own cube apps and publish them in the WOWCube Store.

Celebrated by Gamers,
Adored by All

CES Innovation AwardsEdison AwardsMuse Design AwardsRed Dot Design AwardSTEM BadgeLast Gadget Standing AwardTime AwardNew York Product Design Award

What people say about WOWCube

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Chris Caudill

i truly love this thing.  very well built and fun to play with.  i truly hope the devs support this product and game come to us a plenty.  one concern is the store doesn't offer links to purchase bumpers, cases and docking stations.  this is kinda crazy seeing that this is a second launch under rubiks name.  well i hope they fix this.  i only want to protect my expensive investment
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Mario Pando

WowCube is simply amazing. My 9-year-old nephew, a huge cube fan, says it’s his favorite, and now I understand why. At first, I didn’t see what made it so special, but once I tried it, the name made perfect sense—it’s a unique experience. On top of that, I had an accident with the cube, and their customer service truly blew me away; it’s on another level—fast and spectacular. I highly recommend this product, not only for its quality and fun factor but also for the peace of mind of buying from a brand that stands behind its customers with exceptional support.
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Yvonne Shaner

I love how the cube feels.  It's a little weighty, but feels well built.  I'm enjoying the games so far, and with the use of the app, it's easy to add and removes games.  I've always been a big fan of the rubiks cube, so when I saw this, I had to buy one.
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AllDayEddy

Everybody, myself included, is stunned by this coolest of gadgets. Unfortunately my first cube broke down, but it was replaced quickly and without any costs. Big thumbs up to the friendly support team!
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Captain Otter

It feels like a film prop.

The most adult feeling fidget toy I now have and it plays games.
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DragoMago

After 20 months i received WOW cube in Spain. My son's birthday is very close so it'll be a great surprise gift for him. Now we have zo learn cube's funcions. Thanx
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Jeff May

This is a fantastic way to play a game, certainly brings a new twist to the genre!! I have the black edition and the build quality is excellent. With an appropriate adapter (I am in the UK) charging is a breeze. Screens are high quality and clear, games are innovative and challenging. I wholeheartedly recommend it. The WOW Cube is most certainly different and very much a 21st Century device.
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Bryan Merton

Just got my cube yesterday after waiting almost two years! Was so worth the wait. The build quality is through the roof! So solid and great weight. Very well made. I have already had two firmware updates so I know the company is keeping the WOWCube up to date. So far the gaming is very fun. I can’t wait to see what comes down the line and this new kind of platform. Well done!
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Get your own
WOWCube System

From $399